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If it feels like there are a lot added commercials on arrangement TV these days, it’s not aloof because you’ve become acclimatized to ad-free Netflix. A cilia on AVS Forum from 2013 begin that TBS sped up episodes of Seinfeld by 7.5 percent to air added ads. The blow that shows a side-by-side allegory of the TBS adventure and the aboriginal adventure has been removed because of a absorb infringement, but there’s an adapted YouTube video from 2015 that shows a Seinfeld adventure actuality sped up by 9 percent:
This isn’t alone accident on TBS, though. The Los Angeles Times appear that added cable networks, like TV Land, accept done this too, abnormally with earlier shows like I Love Lucy and Friends. Because of this, added TV time has been taken up by commercials: Nielsen, a television ratings company, begin that advertisement networks aired 15.8 account of commercials per hour in 2014, compared to 14.5 account in 2009.
One drive abaft this is falling television ratings, which lowers the amount of alone bartering slots. To atone for absent revenue, TV companies are airing added ads. In acknowledgment to the accretion cardinal of commercials, television shows accept gotten shorter—The Big Bang Theory episodes accept an boilerplate runtime of 22 minutes, compared to I Love Lucy episodes, which boilerplate 30 minutes. Earlier shows on television are generally edited or hardly sped up to accomplish added allowance for bartering breaks. Cable networks accept additionally beneath aperture credits for TV shows to access ad time.
However, this address may be alteration as television ratings abatement alike further as competitors like Netflix and Hulu booty over the TV market. According to an commodity in The New York Times from 2016, big broadcasting companies like Turner and Viacom (which owns MTV, Comedy Central, and Nickelodeon) accept amorphous to cut aback on commercials and about-face their focus to programming sponsored by brands, like back NBC teamed up with American Express on Leap Day to actualize continued segments of accepted NBC shows.
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